As reels continue to be prioritized across social media and become the primary way users consume content, developing strong reel strategies and campaigns around video shoots has become essential.

In my role, I meet with chefs and restaurant owners to understand their needs and the voice they want to share with viewers, then translate that into cohesive social media campaigns. To capture their vision, I create detailed pre-production documents for our videographer to work from, and I’m on-site to direct and guide the content during shoots.

From idea to Instagram: here are examples of a chef’s need, my pre-production plan, and the finished product.